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Our Story


We create responsible products fueled by wonder and appreciation for our planet.

AJ Wiley - Founder & Designer

 Hello! My names AJ and I’ve been designing for around 9 years now. I remember when I started college and I knew that my dream was always to design for Patagonia or NorthFace.
A few weeks into graduating college I decided to take the leap to produce my own apparel. Being Half-Japanese, a lover of nature and cute things, I hope you see my love and personality through these products.

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I started this brand a year and a half ago with my family and it's been incredible. My parents help me out with shipping and handling our orders. I design all of the products, packaging and social media content. I love meeting people who share my love for the outdoors so please don't hesitate to reach out!